Godiva Festival

What we did...

The Godiva music festival itself is a free event provided by Coventry Council and has been running for the last 15 years. The year of 2014 saw record attendances, with 125,000 park visits made over the course of the three-day event, with a peak attendance of 20,000 at 10pm on the 5th July – when headline act Happy Mondays performed.

In that year, Stadium was responsible for ensuring the smooth operation of the festival site’s vehicle traffic, which flows into and out of the site via a one-way traffic management system.

As part of achieving this aim, we were responsible for enacting council-approved temporary road closures on public highways as part of a wider traffic management plan. We worked alongside key providers such as the police, emergency services and council representatives in order to implement the plan smoothly and with minimal disruption.

Our remit included ensuring over 3000 cars were parked in an orderly fashion in the designated car park field – and could egress from the park in an efficient and safe manner. The event was adjudged a complete success, on this and every other metric!

Following the event, the senior Stadium team met with Coventry City Council’s Events Production Manager for a debriefing in which we provided detailed feedback on the overall operation. Here we highlighted areas that could be improved and suggested innovative solutions that could possibly be implemented for the following annual event. This is part of the way in which we add value to our service – and ensure that every future event is as safe or even safer than the one before it.